The Hershey Company Is The Largest Chocolate Producer Marketing Essay

The Hershey Company Is The Largest Chocolate Producer Marketing Essay The Hershey Company is the largest chocolate producer in North America and also one of the oldest US manufacturers of chocolate and non-chocolate confectionery and chocolate-related grocery product. The Hershey Company operates in accordance with their mission statement: Undisputed Marketplace Leadership (www.hersheys.com). Among the companys well established brands are  Hersheys Chocolate Bar, Almond Joy, Kit Kat, Hersheys Kisses, Reeses and many others. I shall begin an external analysis with the first element of Porters Five Forces Model: Industry Rivalry. Slow confectionery industry growth increases the intensity of rivalry among numerous competitors. It needs to be mentioned that the stage of confectionery industry life cycle is Maturity stage. These chocolate have been around since a 100 years and most people buying these chocolates are repeat consumers. The Hershey Company holds one of the leading positions in the domestic market, currently having a market share in the U.S. of over 22%. Its biggest rivals in US market are Mars Inc (the leader according to the industrys 2010 results), Kraft Foods and Nestle. As for the global competition, according to the latest results of the confectionery industrys global survey, Hershey Foods Corp. (USA) is number 5 among the top 100 international HERSHEY COMPANY EXTERNAL ANALYSIS confectionery brands rating with 4,881 US($) millions sales volume figure. The main competitors in the global market are Mars Inc (USA), Cadbury Schweppes PLC (UK), Nestlà © SA (Switzerland) and Ferrero SpA (Italy).(The Big Get Bigger, 2011, January 10). Although the Hershey Company has a steady strong presence in the U.S. chocolate and confectionery market, its global position needs to be strengthened and the focus should be kept on the global market. Rapidly developing countries such as China and India have to be Hersheys main targets because even a limited presence in these countries would provide a substantial increase in revenue. Besides it, company cannot duplicate their domestic strategy and expect to be successful. On the contrary they must integrate into each countrys culture and develop an adapted strategy to immerse their brand name into these areas. The next force I need to specify is the Risk of Entry by Potential Competitors force and this risk for chocolate industry is quite low. The reasons of it are significant entry barriers (high production output, large capital requirements, product differentiation, and customer loyalty). These factors deter smaller competitors from entering into the market. (Ellis M., McCants M., Frye N., Miller J., Polk M., Rogers G, 2008, May 22). HERSHEY COMPANY EXTERNAL ANALYSIS The third and one of the most influential in the Hersheys case force is Bargaining Power of Suppliers. Their bargaining power is relatively high because the number of suppliers of the chocolate industry is limited, supplier group is concentrated and there are no substitute products as well. The Hershey Company needs to find alternate (non-West African) locations or different methods for obtaining cocoa beans, because this would allow Hershey to have a secure control over their raw materials. The next force is Bargaining Power of Buyers which can be described as low to moderate. This industry has several large volume retailers that have significant bargaining power. Large volume retailers can bargain for lower prices and reduce the industrys profits, but the differentiated products (with high level of brand identification and customer loyalty among the chocolate consumers) considerably reduce the power of buyers. Finally, the Threat of Substitutes for chocolate industry is moderate. There are numerous substitute products such as alternative cooking flavors (such as vanilla, butter, etc) and non-chocolate snacks (such as ice cream, fruits, etc.). Also there is a threat of unhealthy image of chocolate products among the consumers. Besides Porters Five Forces Model and Industrys Life Cycle I would like to analyze the way demographic, social, or HERSHEY COMPANY EXTERNAL ANALYSIS technological trends have influenced the chocolate confectionery industry. There are some positive and negative socio-cultural and demographic trends that make an influence. Among the positive are: the desire for richer products/changing tastes, joint ventures (i.e. coffee), dark chocolate health benefits and increased importance of holidays. The negative trends are: spreading of allergies, increasing obesity and greater environmental concern. Among the social/political trends a problem of child labour and unfair trade can be named. For example, Hershey has been criticized for not having programs to ensure sustainable and ethical cocoa purchase, lagging behind its competitors in  fair trade  measures. (Hershey Dominates US Market, but Lags Behind Competitors in Avoiding Forced Labor, Trafficking and Child Labor (2010, September 13). The positive technological trends are: technological improvements to milking machines, efficiency improvements for distribution, telecommunications. And the negative technological trends are lack of government support to developing countries (poor education of new technologies) and increased cost of managing the manufacturing technological progress. And I would like to finish this essay with Hershey Company founder Milton Hershey quote about the most distinctive feature of Hersheys products: Give them quality. Thats the best kind of advertising in the world. HERSHEY COMPANY EXTERNAL ANALYSIS REFERANCE LIST Hershey slogan (n.d.) is retrieved from www.hersheys.com The Big Get Bigger (2011, January 10). Retrieved from http://www.candyindustry.com/Articles/Special_Reports/BNP_GUID_9-5-2006_A_10000000000000972812 Ellis M., McCants M., Frye N., Miller J., Polk M., Rogers G, (2008, May 22). The Hershey Company Introducing the World of Chocolate. Retrieved from http://www.washingtoniv.com/?p=65 Hershey Dominates US Market, but Lags Behind Competitors in Avoiding Forced Labor, Trafficking and Child Labor (2010, September 13). Retrieved from http://www.laborrights.org/stop-child-forced-labor/cocoa-campaign/news/12397 Confectionery Company Shares Report (2010), USA. Packaged Food: Euromonitor from trade sources/national statistics.

Learning foreign language Essay

Over the past two decades, countries in the world have become more and more interdependent and new technologies have erased many existing borders. So, learning English is very importance to economic development, Academic benefit to students, cultural understanding, expand relationships, and get better job. Learning Foreign Language Outline I. Introduction Thesis statement: Learning Foreign Language help learner have change to get better life. Learner can extend knowledge about many cultural in the world, get more relationships and good job. II. Economic development III. Academic benefits to student IV. Cultural understanding V. Expand relationships VI. Get better job VII. Conclusion Learning Foreign Language The Cause of Learning English Learning English is very important. English is a language which is spoken and understood by many people in most countries of the world. It is, in fact the most important means of communication among the various countries of the world. Knowledge of new discover ies and inventions in one country is transmitted to other countries through English for the benefit of the world. In this way English help to spread knowledge and progress. Learning English to economic development. To be competitive on a global scale, the business world of tomorrow needs individuals who can work in a culturally diverse environment and who have strong skills in a foreign language. Especially, is English. Additionally, many businesses are looking for people who are proficient in speak English. Such skills are needed in service industries (hotel, tourism, food); publishers and entertainment industries (films, radio, and sound production); corporate offices with overseas accounts; and also in other areas such as medicine, law, business, journalism, and more general government work. Knowing English provides a competitive edge in career choices in today’s and tomorrow’s world. The study of English affects academic areas as well. Research has shown that children who have studied English in elementary school achieve higher scores on standardized tests in reading, language arts, and mathematics than those who have not (Masciantonio, Rafferty). The results of the Louisiana Report on foreign language and basic skills (Rafferty) show that regardless of their race, sex, or academic level, students in English classes outperformed those who were not taking English. Learning English has also been shown to enhance listening skills and memory, and the development of second language skills can contribute a significant additional dimension to the concept of Learning Foreign Language communication. Furthermore, students who have studied English develop greater cognitive skills in such areas as mental flexibility, creativity, divergent thinking and higher order thinking skills (Foster and Reeves; Landry; Rafferty; Ginsburg and McCoy). Data from the Admissions Testing Program of the College Board show a positive correlation between SAT scores and the study of English. Verbal scores of students increased with each additional year of language study. Interestingly, the verbal scores of students who had taken four or five years of English were higher than the verbal scores of  students who had taken four or five years of any other subjects. Learning English to research and study about culture in the world. And due to the fact that you can be entertainment and learn about people, cultures in the world. Initial, that is traveling. Tourist places in the world is the dream, which is the joy of so many people, but the realization that the dream requires you to have many money and should also have a little others language anymore. Learning a language is to receive knowledge and, culture, cuisine, popular tourist destinations of the country †¦if you come to a place where you are completely ignorant of the native people, you will feel extremely helpless and lost yourself and it was rescheduled travel plan by just as much to cover costs . So try to learn a foreign language it is the lowest ticket prices for the cross-country trip. Cast, because of assess about literature, music and film in the world. All great work of literature and artistry in the world are written by many others language. One translation is never impact all the meaning and original of the author. Reading by the languages of authors is the best way to experience the writings. Like that, when you read their original forms of general theatre, music, film their values will be kept full. Primarily, a language enhance your understanding of the country and its culture. Henri Delacroix, painter and French Learning Foreign Language filmmaker said: â€Å"The whole experience of individuals is formed based on the language of the plan. â€Å"Knowing a language is a chance for you to see yourself and your country’s culture from outside. When contact with others languages, meaning that you have linked to a culture, customs and traditions and others. This gives you a good overview, complete and more objective about people, about life. â€Å"Language embodies the world view of a culture and is unique to the culture that created it. It reflects values and concepts that are deemed to be the most important by a culture. A language describes the culture it comes from.† (Noam Chomsky) â€Å"I wish life was not so short,† he thought. â€Å"Languages take such a time, and so do all the things one wants to know about.† J.R.R. Tolkien (1892-1973), English Professor & author of the â€Å"Hobbit† & â€Å"Lord of the Rings† Learning English to expand relationships people. They learn English and they may have many friends. Knowing a new language will help you to increase the number of friends in the world. In a new environment where have English, you can communicate, learn, get acquainted or exchange, to share with the locals or international students. Possibly, you can easily express their views or concerns about their problems and people do not have any difficulty to understand what you say and you think. You have many friends, so you will extend the view of communicating. Another language will be vent your feelings, and help you understand how other people think. Some people want to learn English to insult people without them understanding what you are say. In addition to, Language influences culture, so learning a language helps you to understand how other people think, and it also helps you to get a general understanding of our world and the many people and cultures that inhabit it. If you and some of your relatives, friends Learning Foreign Language or colleagues speak a language that few people understand, you can talk freely in public without fear of anyone eavesdropping, and you can keep any written material secret. And you can use native language to talk about secret communications. â€Å"Language is not a genetic gift, it is a social gift. Learning a new language is becoming a member of the club -the community of speakers of that language.† Frank Smith. English is not only the main language of business, but also the main language of social interaction. Although most countries have their own language, English is the one language that unites the entire world. Knowing English is the most important step towards becoming a global citizen – a person that can live anywhere, thrive anywhere, and speak to anyone. Would it not be amazing to overcome all communication barriers and be able to exchange thoughts and ideas with someone your age, or from your field of work, from say any native language? Forming lasting relationships, not only for business, but also for friendship or for love and globalization. If you want to joy in a social oganization like non-governmental oganization or charity oganization..  English is necessary. If you want to joy in social network like face book, twitter, email†¦ English is necessary. Learning English to get better job. Learning English is a good opportunity for those looking to advance their career. Whether you are currently employed or if you will be entering the workforce, learning English can improve your chances for getting a job and can also lead to career advancement for those of you already employed. Another perk to learning English is that you can use these skills to work abroad in other English speaking countries. In today’s world of multinational corporations, individuals from all around the world need to communicate and understand one another. In most companies, English is the primary means of communication. Because of this, many companies look to employ individuals who can speak one or more languages. Learning Foreign Language Whether you become fluent or bilingual in English, this may mean job security and more rewarding opportunities. There is no doubt that learning English is an advantage in today’s international society giving you the ability to communicate and do business all around the world! No matter what industry you are in, learning English for work will provide you with unlimited possibilities. In conclusion, if education is a means to prepare students for the complicated world they inhabit, then the educational system cannot deprive students of a general education in the area of foreign language. The value of such an education not only lies in job preparation but also in developing an understanding of other people and cultures. So, learning English is very important for everybody. Learning Foreign Language REFERENCES Chugani, H. (1993). â€Å"Reshaping Brain for Better Future.† As quoted in Chicago Tribune, April 15. Cohen, P. (1995). â€Å"Understanding the Brain.† Education Update. ASCD. Cooper, T. (1987). â€Å"Foreign Language Study and SAT Verbal Scores.† Modern Language Journal 71, pp. 381-387. Gingsburg, H. and McC oy, I. (1981). â€Å"An Empirical Rationale for Foreign Language in Elementary Schools.†Modern Language Journal 65, pp. 36-42. Hirsch, J. Quoted in Winslow, R. (1997). â€Å"How Language Is Stored in Brain Depends on Age.† Wall Street Journal, July 10. Krashen S. and M. Long et al. (1982). Child-Adult Differences in Second Language Acquisition. Rowley, Mass.: Newbury House. Olsen, S. A. and L.K. Brown (1992). â€Å"The Relation Between High School Study of Foreign Languages and ACT English and Mathematics Performance.† ADFL Bulletin 23, No. 3. Rafferty, E. A. (1986). Second Language Study and Basic Skills in Louisiana. Baton Rouge: Louisiana Department of Education. By : group 4 1. Tran Thi Thuy Hang 2. Nguyen Thi Hoa 3. Nguyen Thi Kieu Oanh 4. Lieu Thi Thuy 5. Tran Thi Hoai Thu 6. Le Thi Anh Tuyet 7. Hoang Thi Minh Phuong

East Meets West: Which is the Better Car?

The argument has always been like this: Which is the better car? Both the Japanese and American Cars have their respective advantages in design and usability. However, the argument herewith will constantly consider the kind of lifestyle people have, given the global financial crisis.According to an article in the Daily Fuel Economy Tip website, there has been other crisis that triggered the need for more efficient cars. During 1973 and 1979, gas and energy crisis had hit consumers. This, the article suggested, called for alternatives, which is through obtaining foreign cars. With that, this essay shall focus on the reliability, gas consumption, gas mileage and economic impact of these car categories.In the Long RunAccording to automobile enthusiasts, Japanese cars are more reliable than other cars. Japanese cars don’t just break down in the middle of the highway. It suggests that the Japanese cars make use of sturdier parts.The car would not need major repairs. However, in the case that the car would need any repairs, the spare parts are actually very accessible and affordable. Given the number of units there are on the streets, the amount of parts will not be harder to find.Another article mentioned that Japanese cars are even easier to modify for a better performance. Although in certain regions, it is illegal to enhance a car’s power and speed if it would only be used on the highway. But Japanese cars are already driver friendly that any modifications made on the car are simply to satisfy the need for speed.On the other hand, owning an American car may lead to a difficult search for parts that are less costly, like second hand parts. Brand new parts are going to be expensive and buying one will just be the beginning once other parts start to malfunction as well. It can become too costly in the long run. Cars are not just leisure accessories. They are a primary means of transportation. Japanese cars tend to be more dependable.Gas ConsumptionAcco rding to the sources, Japanese cars are preferred due to its efficiency in consuming gas. With the price hike of almost every product open to mass consumers, gasoline for cars are not different. Gas rates have gone up and down, and the instability has caused consumers to be mindful of their expenses.In the past, people have taken their cars to their offices and back home, or cab rides despite the short distances. Today, they have resorted to taking long walks and trains. However, cutting down expenses are not always the best option. With the need to work harder, there are employees who would have to work farther from their homes. Cars will be a very important tool in their work.Drawing a criterion for the best car will have to be considered, and the amount of gas to be used will have to be on the top of the list. There will be times wherein one would require a car for everyday travelling purposes. But one should be wise in gathering options: speed and power or usability?Meanwhile, t here are also hybrid cars by Japanese auto companies. This further cut down the costs while considering the effect of burnt gas on the environment. The car might still be running on gas, but it would not use as much. Hybrid cars make use of alternative gases, which are less costly and less harmful to the environment. Â  

The Monetary Policy Roller Coaster - 1193 Words

The innermost issue in macroeconomics is whether or not markets automatically bring economic equilibrium. If the free operation of market forces eventually resulted in a full employment level of national revenue with stable prices and economic growth, there would be no need for government to intervene. The actuality is that the government intrudes through their macroeconomic policies to attain policy goal and recover the performance of the economy. The government’s goal in macroeconomics is to stabilize prices. We can look at this and picture the government’s desire to a keep a low and stable rate of inflation. The reason for this is because there are a numerous of negative impacts associated with the high levels of inflation, such as,†¦show more content†¦The economists have divided deflation in two parts, good deflation and bad deflation. Good deflation comes about from improvements in the supply side of the economy and increased productivity. A simple aggre gate supply and demand diagram will illustrate that an increase in the long-run aggregate supply curve can result in an increase in real output and a fall in the price level. If the level of real output increases, then we can assume that there is a lower level of unemployment as more workers will be needed to produce the higher level of output. Bad deflation finds its source in the demand side of the economy. Another simple aggregate supply and demand diagram will illustrate that a fall in aggregate demand will result in a decrease in the price level and a decrease in real output. If real output decreases, then it is assumed that the level of unemployment will rise, as firms will need fewer workers if there is less demand. 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